AD MANAGEMENT

AD MANAGEMENT

AD MANAGEMENT

TRANSPARENT, FLEXIBLE & AFFORDABLE MARKETING CONSULTING

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm’s target market and which is ultimately designed. We do the heavy lifting and collaborate with marketing specialist to ensure your business goals are met.

ABOUT
AD MANAGEMENT

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm’s target market and which is ultimately designed to influence the consumer’s purchase decisions. 

Advertising is just one element in a company’s promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability. 

Advertising management process also helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of a product.

Advertising management is a complex process that involves making many layered decisions including the developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy and evaluating the overall effectiveness of the advertising effort.) Advertising management may also involve media buying.

How do we help?

We help define your marketing goals and build the end to end playbook to accomplish these goals.

We are NOT a full service marketing firm, instead, we partner with full service providers to pass on special savings to your organization.

Why should I use Betters Agency if your not full service?

GREAT question!, and in the spirit of full transparency not ALL of our services are a fit for everyone. As a business owner, you probably often find yourself short on time… As a consultancy that lives and breathes insurance, we get it. And partnering with us will give you peace of mind knowing that we understand your business.

Basically, we do the heavy lifting, identifying, selecting and managing the full service vendor of  YOUR choice.

We have preferred partners that provide these services, we are happy to set them up for you, but, occasionally our customers already have preferred marketing resources. THATS AWESOME! We work with them as well